Mastering the Art of Prioritization: Balancing Urgent vs Important Tasks for Greater Productivity

Vinay Kanamarlapudi
4 min readApr 25, 2023

On a daily basis, we encounter numerous puzzling situations, and one such dilemma that I often confront is

If you are asked to choose between an urgent task and an important task, which one would you choose?

AI generated Panda struggling to solve the conundrum

This is a question that requires careful consideration. I recently posed this query to ChatGPT, which informed me the below

As an AI language model, I don’t have personal preferences or the ability to make choices.

Thus, providing a straightforward answer to this question is not a simple task.

Urgent and important are not the same

Urgent tasks can take over our attention and make us feel like they are more important than they really are?

We often forget about the truly important tasks that contribute to our long-term success and well-being, and have a greater impact than urgent tasks that only demand our immediate attention.

Checking email first thing in the morning vs Meditate

Answering a co-worker chat vs Giving undivided attention to our team mate during 1:1

If we are feeling overwhelmed by the tasks which require immediate attention everyday then eventually we might end up more as a reactive person always firefighting things either in our job or personal life. End of the day we feel exhausted but don’t get a feeling that we achieved something. If we let yourself slip into this pure reactive mode (which happens almost automatically), we lose being effective in our life.

Former US President Dwight D. Eisenhower quoted the below in the same context

I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.

Eisenhower devised a highly effective solution for resolving the Urgent vs Important Conundrum, known as the Eisenhower Matrix. This widely-used time management tool helps to classify tasks according to their level of urgency and importance.

After delving deep into the matrix, I came to the realisation that the reason for our decreased effectiveness in life is not so much about the Urgent vs Important conundrum, but rather about distinguishing between tasks that are “Urgent & Important” versus “Urgent and not important”.

Let me explain this. The Eisenhower matrix is divided into four quadrants, each representing a different combination of urgency and importance:

  • Urgent and Important: These tasks require your immediate attention and should be your top priority. Examples might include a deadline-driven project, a client emergency, or a health crisis.
  • Not Urgent but Important: These tasks are important but not time-sensitive, and require planning and focus to complete effectively. Examples might include strategic planning, relationship building, or personal development.
  • Urgent but Not Important: These tasks are time-sensitive but don’t contribute much to your long-term goals or success. Examples might include routine administrative tasks, email management, or non-essential meetings.
  • Neither Urgent nor Important: These tasks are low priority and can be eliminated or delegated if possible. Examples might include busy work, social media scrolling, or watching TV.

By categorizing tasks into these four quadrants, we can better understand where to focus your time and energy, and make more informed decisions about how to allocate your time. Here are a few strategies for implementing the Eisenhower Matrix in your daily life:

  1. Start by listing all the tasks on your plate. This might include work projects, personal goals, household chores, and more.
  2. Assign each task to one of the four quadrants of the Eisenhower Matrix, based on its level of urgency and importance.
  3. Prioritise the tasks in the Urgent and Important quadrant, and focus on completing them as soon as possible.
  4. Schedule time for the tasks in the Not Urgent but Important quadrant, and make sure to give them the attention they deserve.
  5. Delegate or eliminate tasks in the Urgent but Not Important and Neither Urgent nor Important quadrants, to free up more time for the tasks that really matter.

Remember, the goal of using the Eisenhower Matrix is not to eliminate all urgent or low-priority tasks from your life, but rather to manage them more effectively and prioritize your time based on what’s most important to you. By using this simple but powerful tool, you can take control of your workload and achieve greater balance and fulfilment in different areas of your life.

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Vinay Kanamarlapudi
Vinay Kanamarlapudi

Written by Vinay Kanamarlapudi

Software Engineering Leader. I’m passionate about leadership, building products, platforms, teams, investing, learning new things.